In 1949, Lloyd Johnson and Henry Warren Denisen started the Denisen-Johnson fishing company in a basement in Mankato, MN, and has been the producer of some of the most iconic lures in fishing history.
20% Off Select Brands 10% Off Almost Everything Else
Enjoy 20% Off Select Brands and 10% off almost everything sitewide this Labor Day! Hurry, this offer ends September 4th at 3 PM PT / 6 PM ET. Shop Now
*Some exclusions apply.